The Bills have announced the $35 million stadium naming rights deal with New Era. It will extend over the 7 years remaining on the stadium lease. Bills owner Terry Pegula joined New Era CEO Chris Koch in making the announcement. The deal had first been proposed five years ago to then owner Ralph Wilson who gave his blessing. The locally owned New Era is the world’s largest sports cap company, making over 50 million caps a year. It has been in business in Buffalo for 96 years. CONGRATULATIONS TO THE BILLS AND NEW ERA, TWO GREAT WESTERN NEW YORK COMPANIES.