Highmark Blue Cross Blue Shield Acquires Naming Rights

Highmark Blue Cross Blue Shield has acquired Naming Rights to Bills Stadium. The announcement was made by team co-owner Kim Pegula. HIGHMARK STADIUM IS THE FIFTH NAME FOR THE ARENA. IT REPLACES NEW ERA FIELD WHOSE PARENT COMPANY ENCOUNTERED FINANCIAL DIFFICULTIES DUE TO COVID. HIGHMARK EXECUTIVES PLAN COMMUNITY HEALTH AND WELLNESS EVENTS TO BE HELD AT THE STADIUM. GRATEFUL FOR THE SUPPORT FROM A RESPECTED CORPORATION, WE ACCEPT THE NEW NAME AS 1BUFFALO.

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