2016 is the make or break season for Rex Ryan. The Bills head coach is entering the second year of his 5 year, $27.5 million contract. Fans demand a playoff contender, especially after Ryan’s gaffe guarantee last season of a playoff berth. Owner Terry Pegula is likely to stay with Ryan come what may this fall. Pegula is thought to be struggling financially given the collapse of natural gas prices. His remaining fracking leases are likely underwater. Ryan has a record of landing on his feet, and Pegula is too occupied with business problems to give him the boot. RYAN OWES BILLS FANS A WINNING SEASON, AND THE HONEYMOON IS OVER.