New Era hopes the football stadium will become known as The Cap. The Buffalo based manufacturer of sports hats recently was awarded naming rights for the Orchard Park facility. CEO Chris Koch, a hometown mogul, floated the idea to the media. NEW ERA HAS DONE THE RIGHT THING BY PURCHASING THE NAMING RIGHTS. HERE’S HOPING THAT NEW ERA FIELD WILL CATCH ON AS THE CAP. LOCAL NAME, LOCAL PRIDE. TOGETHER WE ARE 1BUFFALO.