New Era has signed a deal with the Bills for the stadium naming rights. The locally owned and operated company is the premier maker of sports caps. Founded in Buffalo in 1920, it employs over 500 workers in Western New York. Bills co-owner Kim Pegula tweeted “Proud to be partners with a hometown team.” The stadium had been named for late owner Ralph Wilson since 1998. Earlier it bore the Rich name for local food powerhouse Rich Products in the first NFL naming rights deal. New Era reportedly has exclusive rights through the expiration of the current lease and right of first refusal if a new stadium is built. ONCE AGAIN THE PEGULAS HAVE DONE THE RIGHT THING AND PARTNERED WITH A BUFFALO BASED FIRM AND EMPLOYER.